Blog Archives
The Branding Story Behind IHG’s Hotel Indigo
The Branding Story Behind IHG’s Hotel Indigo November 11, 2004 A retail design approach to hospitality branding What hotels do you remember most? In most cases it’s those whose architecture, stunning lobby or sheer elegance fixed them in your memory. Almost certainty, they are high end establishments—perhaps a Michelangelo in New York, the Savoy in […]
Hotel Indigo Unveils Novel Design Concept
Hotel Indigo Unveils Novel Design Concept Retail-Inspired Brand Redefines Hotel Experience June 8, 2004—InterContinental Hotels Group (IHG), the world’s largest and most global hotel company, today unveiled its new retail-inspired design and service concept for Hotel Indigo™, a new lodging alternative for the traveler seeking a refreshing hotel experience. “For the first time in the […]