We are thrilled with the product and creativity Back Lot Productions brought to bear on the market opportunity we identified in 2002. Our story, product and service are differentiated in the marketplace because of the unique collaboration between a retail design firm and a global hotel brander.
We are more pleased by the guest reaction to our product. Our guests love it and have rewarded us with some of the highest guest satisfaction scores in the industry, regardless of the price point or level of service, as measured by Market Metrix, an independent hotel industry quality assessment firm.”
President, the Americas, InterContinental Hotels Group